The Stanley ReFresh

Stanley 1913. For a century, it had been the brand to keep rough and tough manly drinks hot. But times were changing–with the growing trend of female fitness and lifestyle the key insight was simple, but big: to make Stanley hot again, we had to go cold.

We did a major pivot: from male to female consumers for a larger share of the market; from hot beverages to cold drinks to reflect the health & wellness craze, and from outdoor adventure to everywhere hydration.

We wanted these quenchers to the new chic, stylish, and everyday accessory. But how do you market a new age cup? With a new age rollout.

We dove into a full online, TikTok, social media centered approach–and let the community do the rest. With four billion+ earned media impressions, if you haven’t heard of them, I’d be very surprised.

It was so much fun to work on a stylish, fast growing brand. And it got me my first Silver Lion🥹 Not to mention a encyclopedic knowledge of all of the Stanley colors. Pomelo 40oz you will forever have my heart🫶