Up To Speed
My first big hit with Toyota was all about Motorsports. As in NASCAR, Formula DRIFT, all that Jazz. The sport ain’t complicated, but a lot of people feel like there’s too much they don’t understand. So we decided to explain it to them.
My Spots
Wrote, created, loved like they are my children.
Up To Speed :30
The spot that started it all. The overall low down on everything Toyota Motorsports, in a quick :30 Seconds. You in?
The Big Three
Toyota got a craaaaazy lineup that makes up there 3 NASCAR teams. So crazy, we had to share. From Michael Jordan to Joe Gibbs, we wanted to let the people know that their legends are our legends too.
Choose Your #1 :30
The spot that started it all. The overall low down on everything Toyota Motorsports, in a quick :30 Seconds. You in?
Unspoken Rules :15
We didn’t just want people to be in the know about the basics of racing, we wanted them to be a part of the club of unofficial insider rules. So we threw some at them. Now people can really talk the talk when it comes to racing.
The Other Campaign Spots
Didn’t write, but helped.
Method to the Madness
A super sick hype video showing off the coolest racing methods and tricks.
Anime to Reality
We took our cool Anime series called Grip and designed a car to look just like it, showing how our cars show up in all forms of media and real life.
The Garage
We wanted to show off how our cars get made, so we made a spot talking about the things that go on in the actual GR garage. We went to the real garage in North Carolina and filmed content around how we maximize each iteration of car, compiling it into a unique hype video.