4Runner: Your Window to the Wild
In the past, 4Runner has had a rep of being the outdoor car, helping people get out there and experience the wild firsthand. But nowadays? It’s the errandmobile. The trafficmobile. People have forgotten the magic of the wild that the 4Runner can lead you to. So we set out to remind them. It’s time to find your window to the wild, with 4Runner.
The Case Study
The Spot
A Window to the Wild :30
The Fun
In order to encourage people to find their wild, we took it to the most concrete landlocked place in the world–Vegas, and put it on the Sphere.
Google WildView
Experiential Activation
But we weren’t done. We wanted to bring some of the magic of the wild to real life–so we created a fun easter egg experience, placing real puppets to a trail on Google Earth.
Follow the puppets arm to see an abundance of wild creatures as you make your way down the path.
If you go far enough up the hill, you’ll run into my friend Rocky. Ya I got a pic with him nbd
WILD ASMR :30
How do you bring people the wild without being able to see it? You make ASMR that makes them feel as if they were there. This :30 spot transports you on an outdoor drive with captivating audio.
The Results
Featured in
77+ Million Impressions
143% Increase in Sales
97% Campaign Likability
Most searched Toyota Model
4Runner launched with a waiting list
Copywriter: Jenna Peck, Nichloas Vukasovich | Art Director: Denzell Newsome, Matt Kern | Creative Directors: Chip McDonald